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20 years in industrial automation
Controls design, project management, technical sales. We've done the work you do.
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Certified Zoho partner
We build on Zoho because it's flexible, affordable, and powerful enough to replace the patchwork of tools you're using today.
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We build for adoption
If your team won't use it, it's worthless. We design for how salespeople and engineers actually work. Not how consultants think they should work.
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No fluff
We tell you what you need, build it, and make sure it works. If we can't help, we'll say so.

Your quoting process is costing you deals. Let's fix that.
We help machine builders, system integrators, and industrial automation distributors quote faster, follow up systematically, and see their pipeline clearly. All on one platform. No spreadsheet chaos.
No sales pressure. We're here to figure out if we can actually help.



What if…
Your quoting process ran like a production line?
You engineer machines that produce predictable output. Your sales operation should work the same way. Right now, quotes take weeks instead of days. Trade show leads sit in boxes for months. Your pipeline lives in someone's head. We build the system that fixes all three. Without adding headcount. Without drowning in spreadsheets.
Our Services
Built for how industrial automation companies actually sell
High-value deals. Long sales cycles. Engineering-heavy quotes. Your CRM needs to match that reality. Here's how we get you there.
Blueprint to Growth
Find out where your sales process is bleeding time and money.

We guide you through focused workshops to map your quoting workflow, lead follow-up process, and pipeline gaps. We run enough sessions to get the full picture. You walk away with a prioritized action plan and clear ROI case. Not a 50-page deck that sits on a shelf. Starts at $5,000.
Sales Ignition CRM
Quote faster. Follow up systematically. See your pipeline in real time.

A CRM built for industrial automation. Not a generic Zoho install. We configure your quoting workflow, automate lead follow-up cadences, and build dashboards so you stop managing your pipeline from memory. AI tools for messaging, call prep, and follow-up are included. Typically live in weeks, not months. Starts at $20,000.
Full Implementation
Your blueprint, fully built and integrated.

We take the blueprint and build it. CRM, quoting tools, ERP integrations, file storage connections, and reporting dashboards. Everything connected. Everything flowing. No double entry. No manual handoffs.
Support & Optimization
Your system keeps getting better. So does your team.

Ongoing support, process refinement, and new feature rollouts as your business grows. We stay in your corner. Starts at $750/month.
Want to learn more about our services?
View All ServicesWhy EmberOps
We've been on the factory floor. We know what breaks.
Most CRM consultants have never walked a production line. We've spent 20 years building machines, leading controls teams, and managing automation projects from $50K jobs to $30M programs. We've worked at companies like ATS Automation and Ramp Inc. We know what quoting looks like when you're juggling vendors, BOMs, and three engineers who all estimate differently.
That's why we don't sell generic CRM setups. We build systems that match how industrial automation companies actually work. From trade show card to closed deal to project handoff.

Testimonials
What industrial automation companies say after working with us

“As a growing automation company, we were managing everything through spreadsheets and didn’t have formal systems in place. EmberOps built us a CRM that’s transformed how we operate. We’re quoting faster, closing deals we would have missed, and for the first time we have real visibility into our sales pipeline. Steve understood our business and gave us the tools we need to scale confidently.”

“The upgrade of our CRM from the stock Zoho format to EmberOps flavour couldn’t have gone smoother. By bringing all of the day-to-day inputs from our Sales and Applications team into one place, minimizing the number of required inputs, and maximizing the data insights across dashboards, Ethos now has far better information that enables us to steer and further enhance our Sales and Applications processes. I’m glad we looked to Steve and EmberOps to build a customized CRM for our business needs, and would 100% recommend them to anyone looking to do the same.”

“Steve has been critical to implementing our next steps. Finally we are on our way to automating our systems and yet I can see this is only the tip of the iceberg.”
Turn Inefficiency Into Opportunity
The three things killing revenue in industrial automation sales
Quoting takes too long and you’re losing deals
The average quote for a machine builder costs $10,000 to $15,000 to produce in engineering time. Competitors who get back first win. Revisions pile up. Vendor pricing lives in email threads. Your apps engineers are buried. Meanwhile, prospects move on.
Trade show leads rot. Follow-up is manual. Outreach dies after one email.
You spent $15K on a booth and captured 200 contacts. You followed up with maybe 10 of them. The rest are in a box or a spreadsheet somewhere. No cadence. No system. No accountability. That’s not a lead gen problem. That’s an infeed problem.
Your pipeline lives in someone’s head
You can’t forecast revenue because deals aren’t tracked. You don’t know which quotes are aging, which leads went cold, or how much is actually going to close this quarter. You’re making hiring and capacity decisions on gut feel.

Let's figure out if we can actually help.
Not every company needs what we do. Let's talk about what's going on and whether it makes sense to work together.
No pressure — we're here to help.




