Newsletter

Fuel the deals your reps keep losing.

Every other week, get the insights helping distributors, manufacturer reps, and parts suppliers hold their reps accountable, protect margin on every quote, and finally see what's actually in the pipeline.

Fueling the Automators is written sales leader to sales leader. No automation jargon. No theoretical BS. Just what's working in real channel businesses, from quoting through the ERP handoff.

2 minutes. Every other week. Built for the channel.

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What You Get

Insights that keep your reps accountable and your margin intact

Every other week, you'll get practical insights built for sales leaders in the channel:

Rep Accountability That Sticks
You can’t manage what your reps won’t tell you. Each issue: how channel leaders are getting honest activity, real call notes, and accurate next-step dates out of independent and W-2 reps alike, without policing them. The conversations, the cadence, and the dashboards that hold the line.
Margin You Didn’t Know You Were Losing
A point here, three points there, a freight credit nobody asked for. By Q4 it’s a six-figure leak. We look at where margin actually disappears in distributor and rep shops, and the discounting guardrails, quote workflows, and pricing conversations sales leaders are using to plug it.
Forecasts Your CFO Will Actually Believe
Stage definitions that mean the same thing to every rep. Coverage ratios you can defend in a board meeting. Forecast calls that don’t turn into hopeful storytelling. The pipeline rituals working at real channel companies: distributors, rep agencies, and parts suppliers alike.
Where CRM and ERP Quietly Break
Quotes don’t match orders. Orders don’t match shipments. Commissions don’t match anybody. The handoff between CRM and ERP is where channel sales loses deals, margin, and trust. We dig into what’s breaking, what others fixed first, and how they stitched it back together.
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Trusted By Top Automation Companies, Builders, and Distributors

WHO IT’S FOR

You're getting beat by reps with smaller territories, and you can't figure out why.

This newsletter is your competitive advantage if you:

Run sales for a distributor, manufacturer’s rep agency, or parts supplier serving industrial automation
Lead outside reps, inside sales, or applications engineers and need real visibility into what they’re actually doing
Are tired of building forecasts from spreadsheets and gut feel
Need to protect margin on a higher percentage of your quotes
Know your CRM and ERP aren't talking, and it's costing you orders
Want to see how other channel leaders are running their pipeline
Want to hold reps accountable without turning into the bad guy
Want practical ways to put AI to work in your quoting and follow-up
Want to learn from real channel businesses, not generic sales theory

This newsletter will give you the edge you need.

Testimonials

What industrial automation companies are saying about us

“Ember-Ops helped our professional association get organized to better serve our members. We can now keep everyone up to date and informed with our newsletter and can keep track of renewals and opt outs. The automation is helping us serve our members much better. The training and support were great to get us up and running.”

Peter Richter
Sampe Canada
“Steve did a great job of spending time with us to understand our business, and helped create a blueprint for what a better CRM would look like for our company. We’ve got a challenging business model to understand, but with his industry experience, he was able to grasp it and concept ideas quickly. The finished product now allows us to follow up more quickly, where it matters most. As a sales driven company, it’s exactly what we needed. I would recommend Steve and EmberOps to any company looking for a custom tailored CRM system”

Dylan Hannigan
JEHS Marketing
“We worked with EmberOps for a few months to set up, develop, and customize our CRM and ERP system. They were always responsive, flexible, and open to adjustments, making collaboration smooth. Their support helped us lay a strong foundation, and we truly appreciated their effort, professionalism, and hands-on approach.”

Mo Salehian
Manufacturer's Automation